Saved
$
100
+
million
In costs
Trained
10
+
THOUSAND
Journalists globally across leading newsrooms
Generate
100
+
million
Social engagements delivered for news organisations
The Workflow Problem
Traditional newsroom workflows weren’t designed for mobile video
Most video production workflows were built for broadcast or desktop publishing. They rely on multiple handoffs, specialised roles, and slow production cycles.
That makes scaling mobile video expensive and difficult.
Traditional workflow
Reporter
Camera
Ingest
Editor
Graphics
Producer review
Publish
The MiMojo System
How MiMojo transforms video production workflows
MiMojo helps digital publishers redesign how video is planned, produced, and published for a mobile-first environment.
Our transformation model enables newsrooms to produce more video, faster, and at lower cost. The approach is implemented in four stages:
01
Diagnose
We analyse your current production workflow and identify bottlenecks that slow down video production.
Output
Workflow diagnostic and improvement roadmap
02
Build the System
We redesign your video production workflow and integrate the right mobile tools and processes.
Output
Mobile-first production architecture
03
Enable the Team
We train your team and align editorial practices with the new production model.
Output
Teams capable of producing mobile-first video efficiently
04
Sustain & Scale operations
We support implementation, operations, and continuous optimisation.
Output
Scalable mobile video production
You can choose the full transformation of your newsroom or engage us only for individual stages based on your priorities and readiness.
Who is this for?
Media startups
(1–5 people / 6–15 people)
Launching mobile-first video production.
Small digital teams launching video production for the first time.
You need a production system that works from day one without expensive equipment or complex workflows.
Growing Digital Publishers
(6–15 people / 16–30 people)
Scaling video output and production efficiency.
Your team is expanding video coverage and experimenting with mobile formats.
You need structured workflows and mobile-first tools that increase output without increasing costs.
Mid-sized Media
Transforming legacy workflows for mobile-first publishing.
Traditional production processes are slowing your newsroom down.
You need a modern mobile-first workflow that enables faster and scalable video publishing.
International organisations and educational institutions
Supporting journalism innovation and newsroom transformation.
You run journalism training programmes or media development initiatives.
You need proven mobile journalism frameworks that help teams adopt modern reporting practices.
Mick Reed
Founder / CEO
Former Founder/CEO of Clippn and early leader of the DSLR video revolution that transformed editorial video, training thousands of photojournalists globally. Pioneer in cloud-based video platforms, editing, and modern newsroom workflows.
Glen Mulcahy
Co-Founder / Chief Mojo
Former Head of Innovation at RTÉ and founder of MojoCon and MojoFest. Widely regarded as one of the pioneers of mobile journalism worldwide.
CASE STUDIES
Real-World Results Driven by Expertise
At MiMojo, our work goes beyond workflows and tools – we empower organizations to make a lasting impact on their audiences, industries, and the world. Here’s how we’ve helped our clients achieve measurable success.
Built by pioneers of mobile journalism
MiMojo was founded by Glen Mulcahy and Mick Reed, two pioneers in mobile journalism and digital video production. Together they bring decades of experience across broadcast news, digital media, and newsroom innovation.
More information can be found on the about us page
Ready to transform your video production?
MiMojo helps digital publishers redesign production workflows to produce more video faster and at lower cost. Book a free workflow diagnostic.
What you’ll get from the diagnostics: assessment of your current production workflow, identification of bottlenecks, recommendations for mobile-first optimisation, suggested roadmap for implementation.
NEWSROOM
Latest News & Insights
Commentary, analysis, and perspectives shaping mobile-first video and journalism.
FAQs
Your questions, answered
What does MiMojo do for digital publishers?
MiMojo builds mobile-first video production systems for digital publishers. We redesign your end-to-end workflow, from tool stack and team training to audience strategy, so you can publish more video, faster, without increasing headcount or costs.
Who can benefit from MiMojo’s consulting services?
Yes. MiMojo helps media teams of all sizes select, integrate, and optimise mobile tools for reporting, editing, publishing, and analytics. Whether you need support with a single tool or a full tech stack overhaul, we work with you to ensure your tools fit your workflow and goals. Any team looking to streamline mobile production and improve content quality can benefit from MiMojo's guidance.
Does MiMojo train reporters and editors in mobile video?
Yes. MiMojo offers hands-on mobile journalism training programs for reporters, editors, and media professionals. MiMojo's hands-on training covers smartphone filming, mobile editing, vertical video storytelling, and platform-specific content strategies. Teams leave our sessions with practical skills they can immediately apply in the field, enhancing both efficiency and content quality.
Can MiMojo help us choose and integrate mobile production tools?
Yes. We audit your current stack and recommend the right apps, accessories, and cloud tools for your team's size and goals. Whether you need support with tools alone or as part of a full workflow transformation, we make sure your tech stack works for your team, not against it.
How does MiMojo's process work?
We follow a four-phase system: Diagnose (audit your workflow and goals), Build (design your mobile workflow and integrate tools), Enable (train your team and align content strategy), and Scale (ongoing support and performance measurement). Every phase is tied to measurable outcomes.
Do you work with organisations outside of news?
Yes. While we specialise in digital news publishers, MiMojo also works with communications teams, media divisions, and funded organisations that need to build scalable mobile video capability. If your team produces video content and needs a more efficient, professional production system, we can help.
