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MiMojo is a New Pro-Level App for Sending and Receiving Mobile Video


MiMojo is a New Pro-Level App for Sending and Receiving Mobile Video

MiMojo is a new mobile app for iOS designed specifically for mobile filmmakers, documentarians, journalists, and archivists, to make managing the large volume of footage created by content creators who shoot on their phones easier to manage.

As smartphones have gotten more reliable, a larger number of mobile content creators have been relying on them to capture footage in the field. But even as the camera systems have gotten better quality and have become easier to use, the systems in place to support that workflow have lagged behind. That is what MiMojo’s developers say, at least.

The app, which will become available for beta testing starting in May, bills itself as a platform that allows filmmakers out in the field to quickly trim media files, add metadata and captions, and then upload footage to a central location. On the other end, receivers of the footage can then change video format specifications at the point of download, assign it, and then track it so make managing swaths of footage easier.

The technology is explained as particularly helpful for newsrooms, editors with a team of filmmakers who are out in the field, media archivists, and stock footage services as it streamlines a workflow that can easily get convoluted when dealing with the deluge of content that can come in from mobile content creators.

“The MiMojo development team leverages deep roots and broad experience in production, post-production, and media workflow technologies to develop a professional tool specifically to manage the massive influx of professional video content shot on mobile phones,” the company says.

MiMojo is a New Pro-Level App for Sending and Receiving Mobile Video

The platform is designed to be simple and easy to use. On one end, the mobile filmmaker has a secure method to upload mobile video footage withs ource metadata and captions. During the upload process, the content creator can also trim the parts they don’t need while keeping the file source untouched, which allows them to send smaller files and eliminate the issues associated with sending full, large videos over a cellular network.

Of note, while the file can be trimmed, MiMojo will send full resolution files by default so that editors on the other end don’t have to worry about quality loss. If desired, uploaders can compress the files on their end before uploading to speed up the process or provide a lighter-weight file for times when cell service might not be the most ideal.

Once footage is uploaded, it can be transcoded in the cloud. Editors or archivists on the receiving end of MiMojo can change the format, frame rate, or resolution of the file before downloading it, again making an easier and more customizable workflow that is designed to save time.

Footage can be assigned and tracked through MiMojo and organizers can receive status notifications as well. The company says it is also designed to integrate with existing platforms, workflows, and marketplace endpoints so that it doesn’t create additional barriers to workflows that it’s trying to simplify.

MiMojo is also part of the Content Authenticity Initiative which has the goal of assuring the provenance of footage can be confirmed.

As mentioned, the app will go into beta starting next month and once launched it will be available for free (with limited functionality) but starts as low as $12 for paid users. At present, MiMojo is only available for iOS devices.


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